Question

-----Original Message-----

From: J.H.
Sent: Monday, June 28, 1999 6:19 AM
To: michael@mjans.com
Subject: Question

Hi Michael,

You've been sending me info and newsletters for a while. It seems to
be for P&C agents. I am not a P&C agent but a health, life and legal
expense agent. Can I benefit from this program if I choose to do so? I
Get appointments by referrals but mostly telemarketing myself, which I
hate. Please reply at your earliest convenience.

Thank You
Joy Herro

Answer

-----Original Message-----

From: Michael Jans, CAE [mailto:michael@mjans.com]
Sent: Tuesday, June 29, 1999 9:37 AM
To: J.H
Subject: RE: Question

Dear Joy,

1. The principles of High Impact Marketing are universal -- and, could, in
fact, be used outside of insurance altogether. The "magic" that people have
said we have performed, of course, is to take the most powerful principles
of direct marketing and apply them directly to the ethical marketing of
insurance.

Insurance, whether it's P&C or not, requires a certain level of
understanding before an agent really "takes off." That's because insurance
has so many variables: markets, carriers, products, external markets,
niches, targets, offers, pricing, etc. This makes it very different from
marketing carpet cleaning, for example. Carpet cleaning is pretty much the
same everywhere. Insurance is very different everywhere.

An example of what I'm talking about is this. One of our members took
several examples from P&C marketing, and applied it to a very specific niche
in her state for workers' comp insurance. In other words, she took the
PRINCIPLES and EXAMPLES and applied them to her own situation. She then
developed two postcards that quickly generated over $150,000.00 in first
year commission income.

2. You should have a Proactive Referral Generation Strategy, such as we
teach in our system.

Best of luck and happy marketing,

Michael Jans, CAE
President