Testimonials

Here are some testimonials from our satisfied customers. Click on the image of the letter to view the original testimonial.

"I retired from the business. I don’t think I ever mentioned that to Michael, but I was just trying to stay close to the business, and got pretty excited about the program. Came back to work in my son’s agency. The average age in that agency is 25. So you know where that puts me".

"But, I’ve begun to use the program for a couple of other businesses that I have, along with the insurance business, and the uniqueness of the program, I think, and the specialty areas that I’ll be working in probably will generate $150,000 - $200,000 to the bottom line of the agency. That’s what I’m looking for. Thanks, Mike."
Don Keiger, California

"I’ve heard a lot of great things. Michael just said that this is the cream of the crop. There’s no doubt about it, we know who our competitors are back in our local area. The Dan Kennedy thing...the thing that’s going to be the best for me is the mortgage company thing I’m gonna do, incorporate here, just getting that off the ground I talked to Dan last night; we’re talking about doing an infomercial. My sister, with her projection that we’re going to do over a million dollars once we’ve got this thing off, and that’s with using direct mail. Can you imagine? I’m talking a million dollars in my pockets, folks. That’s big money to me. Michael Jordan would laugh at me. The point is, that’s going to be very good money for us. It’s going to be worth millions of dollars. A year from now, I’m sure we’ll have a boot camp before then, but a year from today, that’s the kind of cash I’m talking about, and that would never be possible without my relationship with IPS. If it can happen for a regular guy like me, I’m no better than you folks, certainly no worse, either; but the point is, if I can do it, anyone else in this room can easily do it. Thank you."
Tom Leaf, Ohio.

"The main thing I learned at this seminar, and something that I’ve been meaning to do for a long time, is to get all my customers with a good database/marketing program, so I can market to my existing customers plus the thousands of customers that have lapsed out in the last two years. There’s a gold mine right in my office, and I found a way to start mining that gold that’s already in my office. I want to increase my business substantially in the next year by just taking that simple step. It has to be worth your $50,000 guarantee, easy. Because it’s there, I’ve just been too busy to work on it. Thank you."
David Rose, Indiana

"I guess I’ve been an IPS member for 4-5 months I originally started running some ads and got some moderate success, but the best stuff I got today was hearing from other agents what they’re doing, things that are working, actually seeing that this does work. I’m going to be real imaginative and original, and copy it and try it myself. What skills I think I have now, with these things, you have potential unlimited power in what you can do; you just have to take action and work on it. Sometimes you get caught up, like you said, in all the things you have to do in the day to day operation. You have to stop and say, "I’m going to do this to make the business grow.""
Rick Malloy, Georgia

"What I got out of this is that at age 60 I got some true excitement. Thank you, Michael. I couldn’t list all the tools you’ve given me. We haven’t marketed. I want to try to convey this all to my partners, and the merger we went through 3 years ago will now give value to not only my partners, but my employees with the tools you’ve given me, what everybody else has given me. I truly say thank you."
Dick Baggio, New Jersey.

"I wrote down four or five things. A lot of this - I’ve been a member 4-5 months as well - a lot of these things were in your program, but you need everybody to get some input to realize what you need to do. You need an environment like this to realize that you need to do it. Just a couple quick things: I think the biggest thing was to roll out a successful program and do it quickly. We’ve been dabbling in this, and we haven’t quit doing it, and we’ve made a real good return, but we haven’t done enough of it. I think the testing method alone is probably the biggest thing I need to do when I get back into the office. Also, expand the number of markets that I mail to versus trying to limit to one certain niche. Try to have multi-markets at one time. The value...I don’t think we can put a value on it...a lot depends on us, what we use it for, but I think the value would be unlimited, depending on what we put to use. Once again, depending on what we put to use, I’d say $100,000 commission income should be a good go."
Bob Arowood, Tennessee

"I find this to be one of the greatest opportunities since I’ve been in the business, which is about 22 years. It’s going to carry me to a new level of responsibility for my agency. I’ve been in mostly a complacency mode for the last five years. There’s not one thing that has been presented in this whole seminar that is not going to be of value to me in the family business. And I thank you very much for this."
Roger Stevens, California

"I’ve been a member for 3-5 months, and have dabbled with some of it, but I think the main thing I got was going back and nurturing existing clients, cross-selling existing clients. I’ve done some work with motel/hotel niche marketing, so I’m going to continue to expand that. We’ve been fairly successful. Probably an additional thing would be to set up a nurturing program and get some welcome kits put together, to get on with the program. I would hope that it would be worth at least $100,000 in the coming months."
Mick Cottom, Oklahoma

"Thank you, Michael; it’s been great. There’s so much rolling through my head, hopefully I can stop and channel some of it. Starting a new marketing campaign, one of several that I’ve tried to do, but I’ve never directed it the way I think I’m going to direct it now. I want to grow a thousand more autos this coming year, so I’ve been planning for the last three days how I want to do it. Between yourself, the other folks in this room, and Dan, putting it all together, I think it’s going to be successful. Everything from the campaign to the marketing letters and how to write successful copy to get a better response on the letters. Then the follow through - the nurturing, the referrals, I think I do a good job at it, but I’ve learned a lot of new ideas this week. Even though most of the agents here have a different distribution channel than I have, and I have maybe some more company tools that you guys are seeking, I appreciate your input and I think I can bring it all together in a successful campaign. It could be $150,000......year after year after year; residuals......for the next 10, 20 years."
Jeff Conley, Maryland

"What I got out of this seminar is basically that I’ve determined that I’m no longer an insurance agent, but an insurance marketer. That also, tons of the successful emotional advertising in the follow up campaigns that need to be done with it. What I’m going to do about it is....basically we’ve been mildly successful doing nothing. Before I left to come down here, I e-mailed everybody in the office and told them to be ready for insurance hell when I get back. What’s it worth? Actually I’ve come to the understanding that it’s not worth a penny to me unless I go back and do something about it. I think with the tools I’ve learned here, being an IPS member for the last 6 months or so, is that we could probably double the size of our agency in one or two years. We’re about 5 million now."
Doug Arndt, West Virginia

"The agency I own has been around for 110 years. I haven’t been around that long, but the agency has. We’ve never been a marketing agency; I left the agency to come down here as a non-marketing person. Probably the biggest benefit will be that I will leave here with excitement to market, some tools to use to market, and hopefully will be a survivor. The benefit, dollar-wise, I don’t know; but it will be significantly more that what we had last year."
Pete Tapley, Maryland

"It’s hard to pick one little gem out of the last three or four days to take back with me. I think the management portion of it was probably more beneficial to me than anything else. I’ve known for some time that I’ve got some changes that I have to make in my agency, but it takes getting hit right between the eyes to open those eyes up. What I’m going to do from here, I’m going to finance my future on the backs of my competitors. I’ve got some people who need to be re-organized.....and kicked out.... I hope it’s going to be a lot more streamlined and a lot less 50-60 hour weeks."
Craig Hummel, Iowa

"I’ve been with IPS for a while, and a Platinum Circle member. So we do a lot of things now....truly though, the reason I’m here and bothering with this at all is I think doing this or not doing this makes the difference between survival in your agency. The agency system is under attack, there’s no two ways about it. I cannot imagine Geico’s firepower. They’ve got money I’ll never see. Either we market, or we die, it’s that simple. We’ve chosen to market."
Patrick Giannini, New Jersey

"I learned a lot of fantastic things from everybody here. One thing we were not doing efficiently in our office was getting referrals. Mike’s idea.....I’ve got relationships with people that are 35 years old. Almost as old as I am, and I’ve never exploited those. The idea of getting leads is tremendous. So many concepts and ideas; the gift, Jim’s concept, the creating the raving fan concept, it’s a tremendous idea. How that leads into referrals from new customers is beautiful, and I think that’s where we’re going to see a tremendous increase in our agency, just from our existing book of business. You don’t have to spend a dime on a list, it’s already there. They’ve already bought from you, I mean, how crazy is it not to continue to sell to people who’ve already bought from you? So we’re going to really exploit that. I’m back here shaking my head like a fool, because I realize all the things you guys have been doing and we should be doing, and utilizing Michael’s concepts, I think when we put that together, we’re going to see a couple hundred thousand."
Ralph Lilly, California

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